Alinsky’s Rule 12: starting to wear thin
Andrew Briebart makes some pretty good points in his editorial about the “GWB43 virus”. He posits that the demonization of Bush by the left, which worked pretty well, is now being applied to any target of opportunity who dares stand up to leftist dogma and threatens to be effective at it. He quotes one of the sources of this strategy, Saul Alinsky’s infamous Rule 12:
Rule 12: Pick the target, freeze it, personalize it and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
I never cared that much for Bush, but I certainly didn’t feel the molten hatred for him exhibited by the left. As a result, I didn’t realize just how effective Bush hatred was as a strategy until early 2008.
It was clear from very early on in the campaign that any GOP candidate would be running into the wind. The feckless Republicans didn’t help their own cause, of course, yet there wasn’t really any possibility of “running against Bush” within the GOP to try and change the party’s direction. The left, with the complicity of the media, made darn sure of that.
The only person involved who leaned that way, Sarah Palin, was subjected to the most vicious character assassination I’ve seen in my lifetime. I’m not a great fan of Palin, but that doesn’t blind me to the way she was treated. The molten hatred came out again, and it didn’t matter if it was founded on anything but rumors and emotional impressions.
Since then, Breibart lists the others who have endured the same treatment, including individuals such as Joe the Plumber and Carrie Prejean. We even saw Obama and his lackeys get into the act when they targeted Rush Limbaugh.
However, none of those were particularly effective. Oh, the left went along with the usual vitriol, but in the wider world Joe the Plumber and Carrie Prejean are more likely to be seen as victims who stood up for themselves.
Alinsky’s Rule 12 has limits. Using it too often makes it progressively less effective. The left is diluting the tactic to the point that it becomes meaningless, or even counter-productive.
Next up for Alinskyite demonization are the tea party / town hall attendees. Again, the media is all too complicit. But this attempt faces big obstacles. First, people are simply tiring of it. Plus, a large, diffuse target is not nearly as easy to demonize as a person.
According to the polls on Obama’s healthcare plan, it doesn’t seem to be working. Nancy Pelosi had to do some backtracking after calling them “un-American”. Even though leftists and media types raise the spectre of a violent mob, the most significant case of violence so far was perpetrated by bussed-in union thugs supporting the healthcare bill.
The left apparently thought they had been given a weapon with infinite ammunition. But it doesn’t work that way. If you go into your office today and accuse a particular co-worker of dishonesty, you’ll probably be taken seriously. If you do it with a different co-worker every week for a few months, you won’t.
Everyone involved starts to realize that it’s just a tactic. Then they begin to wonder why you’re doing it. Are you trying to cover up something?
Alinsky’s advice works well if leftists choose their targets carefully, and use Rule 12 about once or twice a decade. Using Rule 12 once a month isn’t going to work. Perhaps Saul should have warned them about that.