Not Smart …
In terms of any sort of media strategy, I really don’t get this - the White House has chosen to take on Fox News as some sort of enemy of the administration? Why?
Anita Dunn, communications director at White House had this to say on CNN’s “Reliable Sources”:
“If we went back a year ago to the fall of 2008, to the campaign, that was a time this country was in two wars that we had a financial collapse probably more significant than any financial collapse since the Great Depression. If you were a Fox News viewer in the fall election what you would have seen were that the biggest stories and the biggest threats facing America were a guy named Bill Ayers and a something called ACORN.”
Now I have to admit not remembering it that way at all. What I do remember is that Fox was about the only news channel who mentioned Ayers or covered the ACORN shenanigans.
However, the “biggest stories” she complains about were mostly covered by opinion shows like Hannity, not the news arm of Fox. And I don’t think that Hannity has ever claimed to be anything but a conservative commentator. Finally, it seems that other news organizations should have been following ACORN a little more closely, given recent events.
Dunn goes on:
“The reality of it is that Fox News often operates almost as either the research arm or the communications arm of the Republican Party. And it is not ideological… what I think is fair to say about Fox, and the way we view it, is that it is more of a wing of the Republican Party.”
“Obviously [the President] will go on Fox because he engages with ideological opponents. He has done that before and he will do it again… when he goes on Fox he understands he is not going on it as a news network at this point. He is going on it to debate the opposition.”
Translation: When he goes on Fox he’s likely to have journalists actually ask him hard and probing questions. When he goes on all the other networks, he expects softballs pitched by fawning sycophants. This explains why he avoided Fox when out doing his 5 Sunday show tour pitching health care.
“[Fox is] widely viewed as a part of the Republican Party: take their talking points and put them on the air, take their opposition research and put it on the air. And that’s fine. But let’s not pretend they’re a news organization like CNN is.”
This is simply stupid in terms of a strategy. You take on the most viewed cable news network, insult it, claim it’s not a news organization” and almost dare it to prove you wrong. Where could such an organization better prove itself than going after the White House? Sure, it might give Dunn and others more fodder for silly statements like those above, but it could also lead to some real problems if journalists actually get a bit mad about being characterized as shills for a political party. They may actually begin to dig for dirt, and as I’m watching this circus of an administration unfold, there is probably going to be a bunch of dirt to be dug.
I’m not sure what Dunn thought she’d accomplish with such statements, but they’re the type that can come back to haunt you. Smart people don’t purposely antagonize and insult news organizations. Sure they may feel exactly as she says they feel, but the only thing that happens when statements such as her’s are made public is to spur those who are insulted to prove her wrong. And one of the best ways to do that is to break some big stories that cast the administration in a bad light.
I suspect we can expect Fox to make such news a fairly big priority since the White House has declared war on it. You certainly can’t expect it from the other “news organizations” as they’ve all proven time and time again.
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