Free Markets, Free People

New Technology gives a 360 degree view of devastation in Haiti

I have to admit upfront that I have a conflict of interest on this, but the Immersive Media cameras from my sisters company are amazing. Throw in that it gives some of the best views of the devastation in Haiti and I am kind of speechless. Go ahead and take a trip with them through Port au Prince and drag the view to look around in a full 360 degree view from a moving vehicle.

In addition to taking you into this disaster the potential applications seem rather large to me. Check it out. You can grab the screen while it is still or when playing and drag the view wherever you want.


The initial commercial applications are kind of obvious, but I am curious about the applications to entertainment. Specifically movies. Like most new ways of filming I expect the initial efforts to be gimmicky, and low in actual value other than the novelty. However, imagine watching movies with an interactive ability for the viewer to shift the camera view from a first person point of view. The directors focus becomes less of an issue, and all of what is happening in view of whoever a character is becomes part of the story. Talk about taking the idea behind something like Vantage Point to a new level. Other interactive technologies could be combined with more impact.

You can view more footage of Haiti and look into the technology at

Update: The autoplay was annoying, and the embed for the other footage seems to be having a problem at the moment, so I included a link to a video instead until the flash embed starts working again.

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12 Responses to New Technology gives a 360 degree view of devastation in Haiti

  • “…the applications to entertainment. Specifically movies”

    Think how much more that will cost when a camera angle of 360 degrees has to be filled with actors and props. Not to mention the time and effort involved in coordinating all those.

  • I agree, though I bet they eventually go ahead. High cost techniques have always found their way into entertainment eventually.

  • I’ve seen the cameras for still photography that work this way (used, for example, in real estate applications to let you look around the inside of a property). The trumpet-shaped reflector that captures the 3D image is, I would guess, quite similar to the one used for this kind of video capture.

    On a side note, hey need to program their player so it doesn’t automatically start when the page is loaded. Or if the player already can do that, then the default embed link needs to use that option.

  • GoogleMaps has this with it’s “StreetView” feature. Kinda cute

  • Just a little feedback.
    My mouse scroll works on zooming the point of view and scrolls the web page at the same time.  A little annoying.  If I click somewhere on the web page it stops scrolling putting focus on webpage only.  If I’m using the widget, the scroll button works on both again and I can’t force the scroll button to only work on the widget.

  • Lance?  Lance Paddock.  I’m sure I’ve heard of you, but I can’t quite place the name.  Something about “second” and “conjecture” and “fell off the face of the map” comes to mind, but nothing specific …

  • I am sure it will be a great entertainment/educational device.  Unfortunately, I will never be able to watch it.  After only 15 seconds of playing with the mouse on it I felt sick as a dog.  I get motion sickness on a rocking chair!  Having to watch something like the linked video would probably kill me within a few minutes.  (I guess it is the same reason I can’t do the simulator rides at theme parks.)
    Dang it!  Looks like it would be a lot of fun.

  • What Billy Hollis said. It is getting annoying.

  • Hmmm…. I agree Billy. I’ll look for one that doesn’t auto play.

  • Okay, hopefully that works a bit better for everybody.