Hey iPhone users, how do you like this?
Unsurprising, really, but certainly something I think Apple needs to hear about from consumers:
Apple Inc. is now collecting the “precise,” “real-time geographic location” of its users’ iPhones, iPads and computers.
When users attempt to download apps or media from the iTunes store, they are prompted to agree to the new terms and conditions. Until they agree, they cannot download anything through the store.
The company says the data is anonymous and does not personally identify users. Analysts have shown, however, that large, specific data sets can be used to identify people based on behavior patterns.
Now I’m like most people – I don’t have the time or interest, usually, to read the “I agree” statements that accompany many software updates and licenses. Most of us automatically hit the “I agree” button and get on with business.
And I also know that it is up to me (i.e. my responsibility) to read those things and if I don’t then what they do is on me for not doing so.
That said, when I either have to agree to use the produce and software I’ve already paid for or else, then I think there’s a certain level of coercion involved that I find disturbing.
So – given the circumstance (and no, I don’t have an iPhone), this should be something clearly stated by Apple with an “opt in” clause, where it is the customer’s option to let the consumer decide to share their data – not the other way around.
Until then, I think iPhone users ought to raise holy hell with Apple until they change their agreement.