Free Markets, Free People

Loud commercials in danger

The Senate isn’t fooling around today. They’ve voted to ban loud TV commercials.

Doing the people’s business.

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14 Responses to Loud commercials in danger

  • Finally!  Pettifogging regulations I can support!  Damn I hate loud commercials.

    • Yeah … can’t pass a budget, but they can make this a priority. Brilliant!

      • Budgets are hard and take a long time.
        This? Trivial and fast.
        (I’m kinda on the fence here. I think it’s none of the government’s god-damn business, but since they already have their nose in there, it’s not much added harm. And, hell, they have finite time, right? Any time spent doing this is time spent not causing more significant harm.
        And by God I hate louder commercials [and refuse to purchase anything I see advertised that way]. On the other hand, the prevalence of the practice suggests that it must, infuriatingly, be effective.)

  • I think you meant to say “doing their business… all over the people.”

  • “By JACK GOULD Special to The New York Times. ();
    December 13, 1962,
    NEW YORK. A Federal rule to curb the loudness of commercials on radio and television was proposed yesterday by Newton N. Minow, chairman of the Federal Communications Commission.”

  • This one doesn’t actually bother me.

  • Huh – they must have run out of Post Offices to name – perhaps they’ll finally get to important stuff like the House does, and figure out whether or not the NCAA can call something a championship if there hasn’t been a playoff….

  • Is there a way we can keep them focused on inconsequential problems like this?

  • They were also suppose to regulate cable prices.  My cable bill went up 100% over the following 3 years. 

    Grab some ear plugs.

  • So this is why we send these people to Washington. I’ve been wondering why for a long time. Thanks for sharing this McQ.

  • And yet they don’t define “loudness”.
    Take your MP3 collection and normalize it so that the peak-levels of each track are equal. You will be jumping for the volume knob at the beginning of each track.
    Normalize to the average level of each track — you will still be doing so, especially if you have a collection that spans more than one musical genre. Put a copy of each track through a sound-level meter style “A-weighting” filter and then compute an average level scale-factor you can apply to the original track to norm it, and you will still be doing so. Now consider that this was all music program, not drama with quiet scenes and not talking-head stuff.
    I’ve only met a few people who claim they can measure this “loudness” with 100% accuracy, and they all work for a company that is a large employer in the district of the congressperson who introduced this bill in the house.

    They’ll “enforce” it like they do the DoNotCall list (no prosecutions in eight years of its existence.)

  • So who is complaining about the loud commercials, constituents or their elected representatives?   And why didn’t they call the cable company or broadcast company and vote with their wallet?  Do people really feel that the gov’t is the only mechanism by which they can get issues resolved?