MSNBC – it can’t be the message
Yup, nothing like a new tag line, finally admitting your bias and a marketing campaign to boost your viewership. Guaranteed, by gosh:
MSNBC, once the also-ran but now the No. 2 cable news channel, has a new tagline that embraces its progressive political identity.
The tagline, “Lean Forward,” will be publicly announced Tuesday, opening a planned two-year advertising campaign intended to raise awareness of the channel among viewers, advertisers and distributors.
The tagline “defines us and defines our competition,” said Phil Griffin, the president of MSNBC, his implication being that the Fox News Channel, which is No. 1 in cable news and a home for conservatives, is leaning backward.
Really? That’s the best MSNBC could come up with? Is it sending tingles up Chris Matthew’s leg?
Talk about lame.
Apparently the brainiacs at MSNBC think that saying “lean forward” and advertising it will make all the difference in the world.
Research, you see, told them they were the least known of the three cable networks (I could have told them that for free). Obviously then, it’s a marketing problem, no?
Ms. [Sharon] Otterman’s [the chief marketing officer for MSNBC] lesson from that research: “All we have to do is tell our story to more people.”
She added in an interview, “It’s not that the look is changing. It’s not that the programming is changing. It’s that we’re going out and telling people about it now.”
Yesirree – because in reality:
“It’s not that the look is changing. It’s not that the programming is changing. It’s that we’re going out and telling people about it now.”
Uh, yeah. It couldn’t be the message or the programming, could it? It has to be that they’re just not getting the word out there effectively.
Lord – they sound like the Democrats.