Jeb Bush’s problem with first impressions
The base doesn’t like him, he’s in favor of Common Core and amnesty, no one outside the Donor Class wants a Bush v. Clinton race, there’s still bad feeling from his brother’s presidency – all of those are problems for Jeb Bush.
But I think another big problem is just how the guy looks. Trump keyed in on this with his “low energy” comments. His overall demeanor doesn’t communicate that he can get anything done.
Human beings are driven by first impressions. They are formed within seconds, or even a fraction of a second. Realize that most people are not like us. Many have never seen an image of Jeb Bush before this campaign. So they form a first impression of him when they see him on the news or in a debate.
I think that first impression is that he’s just old and tired. In fact, I think, for some of them, he reminds them of a movie character that is the epitome of old and tired: Norman Thayer, Jr, from On Golden Pond.
See what you think. See if, at first glance, the gallery below just looks like four pictures of the same guy:
I think anyone who looks this much like an 80 year old actor portraying an 80 year old curmudgeon is going to have some serious problems getting anyone excited about his candidacy.