If you ever share anything on the web, you know that when you hear an interesting clip of someone speaking — part of an interview, speech, or podcast — you pretty much automatically resign yourself to the fact that it’s hard to share, so it’s unlikely to spread far even among people who you think might like what they hear.

But even that’s getting ahead of ourselves.  How often do you happen upon a piece of audio that says something interesting about the topic you’re researching?  And even when you do find a promising piece of media, is there anything you’d rather do less than sift through it for the useful parts, which you can’t easily break out and share anyway?

These problems can be solved with current technology, and open up new avenues for profit while we’re at it.  That’s what I discuss in a series at the blog of CRAFT | Media / Digital, where I work with QandO founder Jon Henke and one of the earliest bloggers, Sean Hackbarth.

Enjoy, and please share with anyone who might find this a cool idea:

Radio Free Internet

Part I: How Much of the Web Hears You?

Part II: Grasping and Spreading the Word

Part III: Integrating the Spoken Word into the Web