Free Markets, Free People

hashtags


Trashing the left on Twitter

John Hinderaker at Powerline discusses what Dale, Michael and I talked about briefly on the podcast last night – i.e. how the left (particularly the Obama campaign) continues to get “clobbered” on Twitter.

If you’re not a denizen of Twitter, you may be unaware of the “streams” represented by hashtags.  Twitter followers know to follow certain streams to keep up on particular conversations/events even if they don’t follow everyone participating in that convo.

Literally thousands will watch a particular Twitter stream represented by a hashtagged word.  Think #Olympics2012 for instance.  Or #WorldSeries2012.  Dancing with the Stars has its own #DWTS hashtags. And fans flock to read what is said in that stream.  Hashtags are added to the end of Twitter messages and direct them to those particular streams for everyone to read.

That’s what the Obama administration and the left in general has been trying to use for some time to use to establish narratives or conversations they think will be beneficial to them.  And for the vast majority of them, it has blown up in their faces because almost immediately, the hashtag they publish becomes a target of the right and, frankly, it ends up being highjacked.

The most recent examples are given by John:

Maybe it’s because Twitter puts a premium on brevity and cleverness. I don’t know. But for some reason, it seems to be a natural medium for conservatives. We saw it when the Hilary Rosen interview (“Ann Romney never worked a day in her life”) prompted a Twitterstorm. We saw it again when #ObamaEatsDogs exploded, and when #Julia blew up in the White House’s face like an exploding cigar. Currently, the White House is promoting #AskMichelle, where loyal Democrats can go to ask the First Lady a question. Only nearly all of the questions have come from conservatives. A sampling:

-When you vacation in Hawaii, can you see the rise of the oceans beginning to slow?
-What’s up this week for the @BarackObama campaign and “Operation Change the Subject” (to anything except the economy)?
-Do you still exchange May Day cards with Bill and Bernadette?
-Do you think your daughters should request affirmative actions preferences?
-Do you still get Christmas cards from the Rezkos and Blagojeviches?
-So who succeeded you at that critical, highly important $300k/year community outreach job at UC hospital?
-I have several friends who specialize in relocation. Shall I give them your number so they can help you relocate in January?

You have to know that such attempts and the result must really frustrate the on-line types at the Obama Campaign headquarters.  It is like they set them up on a tee for the right.

One of the things I asked last night was how such a supposedly net savvy campaign staff could repeatedly do these sorts of things and expect different results?   How many times do you have to see the same thing happen before you figure out that the strategy is fatally flawed?

The answer?  When you figure out it isn’t 2008 anymore.  I’m not sure his staff has figured that out yet.  In 2008, they likely could have gotten away with this.  But 2012 brings us what?  Oh, yeah, a president with a record, something he lacked 4 years ago.

And, as we’ve seen, he’s reluctant to talk about it, certainly isn’t touting it and provides few venues for others to question him about it.

Except with his clueless Twitter gang.

Long may they continue to flail away trying to find some hashtag that won’t provide the usual .  They at least provide some comic relief to this travesty.

Forward.

~McQ

Twitter: @McQandO