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Blogging for Money
Posted by: Jon Henke on Thursday, April 20, 2006

The Wall Street Journal has a discussion on making money off blogging. (via Glenn Reynolds) I found this excerpt particularly interesting...
Jason Calacanis: So, if you can do 500,000 pages a month — which isn't easy — you can make $1,500 to $5,000 a month. That's today and without a sales person.
You can? Here are the March server statistics for QandO.

March, 2006
Page Views: 992,140
Visits: 898,110
Hits: 2,447,810

If Jason Calacanis is correct, I should be able to make between $3,000-$10,000/month. Obviously, I am not. So, either I'm doing something very wrong, I'm mis-reading the statistics, or Calacanis is wrong. I'd like to believe the former, but I don't see a lot of other blogs in our traffic range touting their big revenues. What am I missing?

I'd really like to make something of this writing/blogging thing; to make even a meager living off of producing this blog, or for an organization — (e.g., TCS, RCP, National Journal, Heartland, Salon, or a political campaign) — which I would be able to do rather inexpensively — or even to get the technical back-end necessary to start the libertarian lobbying/activism organization I'd like to do. (

So, there it is. Who's wrong, Jason Calacanis or me?
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Previous Comments to this Post 

Maybe the money is in being a salesperson for blogs (and taking a cut of the revenue you generate through getting advertising on blogs).
Written By: McQ
I suspect that it’s easy to make money if you blog about something monetizable. Say, digital cameras. Much harder when you blog about something more abstract.
Written By: Jonathan Ellis
Err....might you be misreading the statistics?

From your sitemeter you look like you’re doing 85 k visits and 120 k or so page views a month. Judging from my own blog (about 20-30% lower traffic by sitemeter calculations) I’d expect you to be making about $200 each from BlogAds and Adsense. Maybe higher on BlogAds as you’re an American blog.

Why your server stats are so different I have no idea...unless parts of a page get counted by the server as a full page. Thus left column, right column, header, main page, etc, all get individually counted when a page (as defined by sitemeter) is called up.

If you’re not making that $200 on Adsense, then move then from bottom right border to top left corner. My click through rates went from 0.1% to 1.0% when I did that.
Written By: Tim Worstall

I know that Tucker Max (and presumably Kos and Instapundit) bring in monthly cash around the high end of what the author describes, but they are among the top 10000 sites on the entire internet, according to QandO just misses being in the top 100,000. Looking at the blogads page, I’ve noticed there is something of an exponential factor to these things, as the blogs that are at the top make a lot more money than second-tier blogs.
Written By: Sean
Top Left Corner. Makes sense to me, since I don’t even need to see the right margin to read the articles.
Written By: Harun
URL: http://
Were I not broke, I certainly would have donated. But what strikes me is you have the proposals of vision that the left needs and the right already has and cannot employ due to fear of the current political system. Would not it be wise for those disenfranchised by the current political system to dump money onto those who actually offer suggestions and solutions rather than those who use discorse as a main tool for power?

You should be a millionaire right now according to my democratic calculator. Could it be that Americans have doled out power to lunitics for so long and worked so little for their freedom that the default position is apathy?

I would hope not.

If the average American thinks the two party system is rotted, than why not move this somewhere recognizeable.

You are one of the first realists of Librita I have found Henke.

Stay with it.
Written By: newc
URL: http://

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