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Coca Cola: Thanks Pepsi
Posted by: McQ on Thursday, July 06, 2006

A fascinating story out of Atlanta concerning industrial spying, the FBI, a sting operation and a rival with integrity.

The target? The giant Coca Cola company. The secrets were of a new product and an employee of Coca Cola contacted rival Pepsi Cola in an attempt to sell the formula and a sample of the secret new product to Pepsi.

You can read the story about how it all came about: emails, faxes, phone conversations and $30,000 in a Girl Scout cookie box. But here's what caught my eye:
In May, a letter appeared at Pepsi's headquarters, postmarked from the Bronx and signed by "Dirk," who claimed to be a high-level executive at Coke. The letter offered "very detailed and confidential information." Pepsi turned the letter over to Coke executives, who then called the FBI.
Coke CEO Neville Isdell, in his memo to employees explaining the attempt gave thanks to Pepsi for alerting Coke to the attack.
Said Pepsi spokesman Dave DeCecco: "We only did what any responsible company would do. Competition can sometimes be fierce, but it also must be fair and legal."
Nice to see a fierce competitor have the integrity to do the right thing. So next time you have a Coke, I propose a little toast to Pepsi.
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Previous Comments to this Post 

what do they need coke’s formula for? Pepsi already tastes better.
Written By: Chris
URL: http://
New Pepsi campaign possibilities -
"In the Cola war, Coke needs all the help it can get".

All kidding aside though, refreshing behavior for once.
Written By: looker
URL: http://
You’re wrong on two counts:
1) Coke tastes better, and
2) "The secrets were of a new product..."
Written By: JWG
URL: http://
Sorry, neither Coke nor Pepsi stands up to the local supermarket house brand here. :-P
Written By: D
URL: http://
Kudos to Pepsi.

Royal Crown Cola is better than either of them.

Yours, TDP, ml, msl, & pfpp
Written By: Tom Perkins
URL: http://
The Coke exec should’ve sent it to the NYT. I’m sure they would’ve printed it...the whole "right to know" thing...
Written By: Grisha
URL: http://
It is absolutely great when a story like this comes out. I don’t mean to go ’sentimental’ on y’all, but it definitely seems as though negative stories seem to get a significant amount of attention in today’s society. Stories like this deserve a lot more attention.
Written By: Ambivalent Mumblings
It’s easy to "choose the right" when the only other alternative is damnation, and it’s a plus when you can "choose the right" and come out looking like a saint.

I’m not completely cynical. I’ll ascribe some integrity to Pepsi’s executives, but imagine had it been caught. Better to get some guaranteed good publicity than risk losing the cola wars by suicide.
Written By: Perry Eidelbus
Let coke have their new products, Pepsi will release their version 1 month later like all these companies do.
Written By: shark
URL: http://
What you’re pointing out, Perry, is the efficacy of selfishness.
Written By: Billy Beck
URL: http://www.two—
I did one better than a simple toast, I actually drank a Pepsi! First one in several years. Tasted kinda wimpish, but not bad at all. Kudos to you Pepsi folks!
Written By: BrianOfAtlanta
URL: http://
Suppose this was actually a diabolical plot by Coca Cola! And that these schlubs didn’t actually have the fabled "secret recipe", but something that the Coke Dirty Tricks department had led them to believe was the secret recipe.... If Pepsi bought the stolen merchandise, they would have been caught and gone down the tubes: Coke wins! If Pepsi rejected the offer, as they did, the public is presented with a powerful story reminding them that Coke’s recipe is famously secret... because it makes Coke’s carbonated sugar water better than any other carbonated sugar water on the market. Great publicity! Coke’s stock did climb 0.72% today....
Written By: clayny
URL: http://
Suppose this was actually a diabolical plot by Coca Cola!
Heh ... suppose the moon was made of green cheese.

I’m sure Coke would involve the FBI in a publicity stunt ... yeah, that’s the ticket. ;)
Written By: McQ
Green cheese... In that case, we could use the moon as a staging point for exploration of the universe by space ships powered by green-cheese engines. Maybe we can do that!
Written By: clayny
URL: http://

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