Posted by: Billy Hollis on Tuesday, April 17, 2007 Here's a quick update on the JL Kirk affair. Bill Hobbs has a pretty complete overview of the current state of things in his sixth update on the topic. He has links at the bottom of that post for his other updates. If you really want to dive into the details, I'd recommend you head over there. A couple of high points: Somewhere north of 300 blog posts were generated about the topic, and "JL Kirk" cracked Technorati's top ten search terms. A Google search for "JL Kirk" now highlights several of the most popular posts in the list, instead of containing mostly JL Kirk marketing stuff as it did two weeks ago. The word "Kirked" is now being used in the blogosphere to refer to a clueless company that uses strongarm tactics against bloggers and gets pinned to the wall for it. The controversy was picked up by a local news station, and by a local paper. Our Gannett-owned daily, the Tennessean, still has nothing as of this morning, which is not surprising. And, with the one-week anniversary of the start of the whole thing being tomorrow, we still have not heard anything from JL Kirk or their lawyers, King and Ballow. As I said on the Sunday podcast, one of the possible outcomes is that JL Kirk simply changes their name to duck out from under all this bad publicity. However, I'm not sure such a strategy will be as easy to carry out as in the past. With the number of people now aware of JL Kirk, if they try a renaming dodge, it stands a significant chance of getting noticed and publicized. ***Update 10:45 AM CST I can't resist this. When glancing through the Google search results for JL Kirk, I happened to notice the following page: The Likeability Factor: Getting It Right Some days, the irony just slaps you in the face. ***Update 11:45 AM CST Shortly after I posted this, the original blogger, Katherine Coble, posted what appears to be a resolution. It's clear the threat of a lawsuit is gone, and reading between the lines suggests that JL Kirk is into damage control mode. |
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