Posted by: Billy Hollis on Monday, September 10, 2007 Several months ago, I talked about how changing technology affects political campaigns. Part of the ensuing discussion concerned the impact of video technologies on campaigns. I was reminded of that discussion when I watched this video: This one attacks Hillary Clinton. I think we're going to see variations against all the major candidates. It's also pretty clear that humorous approaches will dominate campaign attack videos. A video is only effective if a lot of people watch it. Humor is the easiest way to draw people in and get the viral dissemination of the video needed to reach a large audience at low cost. This video also demonstrates that creators will strike at the most vulnerable point for any particular candidate. For Hillary, that's the shennanigans of the Clinton White House. Those billing records that went missing for years never have been explained, and neither has the cattle futures money. A sympathetic media has long since dropped those subjects, but that doesn't mean they've been completely forgotten. This campaign is going to be brutal. New weapons mean new tactics. There are no longer effective gatekeepers to maintain even informal standards about what to say and what not to say about candidates. It doesn't bother me, really. I can't say that the hoorah over negative TV ads ever did either. If someone is being dishonest, that's different, and I don't support that. But much of what the mainstream commentariat calls "negative" is simply saying true things in a nasty way. And, given the nature of the web, dishonesty is more likely to exposed now than ever before. Let the slime wars begin. You might was well enjoy them, because you can't stop them. |
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