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Posted by: McQ on Monday, November 26, 2007

I think I mentioned that Reuters had a reporter on the "Blind Faith" tour. Not particularly surprising in and of itself. What the Reuters reporter decided to report on however, was. Not the state of the art oil platform which she traveled there to see and tour. Nope. Instead the focus of the piece is on the four bloggers there (as well as those who toured a BP facility the week before):
On two separate trips this month, API has paid for seven bloggers to travel to Houston, Corpus Christi and offshore in the Gulf of Mexico to learn about the industry and tour facilities operated by Chevron Corp and Royal Dutch Shell Plc.

“We developed a trip for the bloggers to help them get a full perspective on the technology it takes to explore and produce in the Gulf of Mexico,” Destin Singleton, a spokeswoman for Shell in the U.S., said. “This is just another audience still considered part of the media.”

In an e-mail, a spokesman for Chevron said the bloggers were invited on the trip as part of API's outreach.

Reporters who cover the energy industry are often invited by companies to visit offshore drilling rigs or production platforms. But on a recent trip to see Chevron's $1 billion Blind Faith production platform in Ingleside, Texas, four bloggers joined wire service and industry reporters.

The postings about Chevron and its facility were largely favorable, although some commenters took the bloggers to task for accepting airfare and hotel from API, a fact they were required to disclose.
Heh ... as told one of the newer bloggers there, the traditional media still hasn't quite figured out how seriously they want to take us, while others, like the API and DoD seem to have figured out exactly what the Shell spokeswoman pointed out - "This is just another audience still considered part of the media."
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Previous Comments to this Post 

Admitting you have real power puts a huge nail on the coffin that is ’Mainstream Media’. They’d sooner say it was a high school field trip than admit you have real clout.

Admission makes it real.
Written By: Joel C.
URL: http://
It’s only going to get worse for them as the years get by. I can’t remember the last time I bought a newspaper and read it. Nope, I get all of my news online and through the radio.
Written By: John
The danger as I see it unfolding is that the more successful bloggers will just become hired by the powers that be. Which will undermine their objectivity and making just another arm of the MSM. I don’t really see a way to prevent it or would I wish to since "hey, bloggers like money also" and if they can make a living out of doing what they enjoy then more power to them. We would still have the small sites with 10 different visitors a day not afraid to say whatever they want but the bigger ones would not talk to bad about their paycheck providers. Whenever someone new comes along and starts becoming successful just hire them.
Written By: SkyWatch
URL: http://

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