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The Christmas campaign commercial
Posted by: Bryan Pick on Sunday, December 23, 2007

Today, Bob Schieffer on Face the Nation finished the show with this observation:
[T]his front-loaded presidential campaign has taken us from just commercializing to politicizing the season, and brought with it the newest marketing device, the Christmas campaign commercial.

From Huckabee and his now-famous floating cross to warm and fuzzy Giuliani, to those cute Obama kids and Mrs. Clinton's gifts beneath the tree, and on and on, in the campaign states the candidates are hooking their sleighs to Christmas.

"Season's greetings" to all of them, but frankly, I prefer Christmas carols at Christmas time.

Decorating campaign commercials with Christmas ornaments really doesn't do it for me.

In this season when people of all faiths come together to celebrate the warmth and joy of family and friends, our heart goes out to those who cannot be with their families, especially those who risk their lives in far-off places for the rest of us.

Let us remember them at this season - and forget campaign commercials.
[Full transcript here.]

Curiously absent from the commercials shown on screen was the one that traded the gift wrap and ornaments for a message celebrating and thanking "those who risk their lives in far-off places for the rest of us."

Thought it deserved a mention.
 
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