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Most Americans don’t read political blogs?!
Posted by: McQ on Monday, March 10, 2008

That's Reuters rather smug headline. Then they lead with this:
A majority of Americans do not read political blogs, the online commentaries that have proliferated in the race for the U.S. presidency, according to a poll released on Monday.

Only 22 percent of people responding to the poll said they read blogs regularly, meaning several times a month or more, according to the survey conducted by Harris Interactive.
22%?

Well, let's see, 22% of 300,000,000 is what?

66,000,000.

Yeah, ok, I'll settle for that.

I'll tell you who does read political blogs - most of Washington DC and the news media - to include Reuters.
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Previous Comments to this Post 

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Heh, that’s almost half as many people who voted in the 2004 presidential election. Given the ususal discussion about the low level of participation in the political process, that number is actually higher than I would have expected.
 
Written By: Curt
URL: http://
Well I imagine it is really much lower than that (maybe half - still not a number to sneeze at) but with Reuters citing "Americans", I thought I’d include them all, if for nothing else than to show how poorly the story was constructed to begin with.

 
Written By: McQ
URL: http://www.QandO.net
Not exactly 22% of 300,000,000.
The poll was conducted online from January 15 to January 22 among 2,302 adults.
22% of those online and took the poll. Not only would people have to be online, but Grandma surfing for new knicker probably didn’t come across the poll.

Sorry, I’ve always maintained that because information is commonly known among blog frequenters, it doesn’t mean the general public has any of the information at all.

In fact, if anything, those blog frequenters instead of expressing/debating their opinions among family, friends, and co-workers, they keep it confined to the blogosphere.

Because of this disconnect, less alternate viewpoints reach the mainstream public and hence the increased influence the Media seemed to have over this election primary season.

In a nutshell, because people rant here instead of to cousin Ned like they did 15 years ago, cousin Ned gets all his viewpoints from the mainstream media.
 
Written By: jpm100
URL: http://
22% of those online and took the poll. Not only would people have to be online, but Grandma surfing for new knicker probably didn’t come across the poll.
Like I said, when you begin your story with "A majority of Americans...", you’re not limiting your scope to online poll takers.
 
Written By: McQ
URL: http://www.QandO.net
Did they say what % read Reuters?
 
Written By: TallDave
URL: http://deanesmay.com
"’ll tell you who does read political blogs - most of Washington DC"

An interesting claim. Can you substantiate it? Oops - silly me, I forgot that this was a POLITICAL blog....

 
Written By: Ian Kemmish
URL: http://
Well, you’d probably better lower your figure — 22% of adults, not of the entire population!
 
Written By: Scott Erb
URL: http://faculty.umf.maine.edu/~erb/blog.htm
According to a Pew poll I ran this morning from 2006, only 40% read newspapers.

And just a thought... What, in terms of percentage, does Limbaugh for example, get in his daily listener totals? How is it that he’s such a threat with that suppsoedly lower percentage of the total? Interesting what they choose to spin.
 
Written By: Bithead
URL: http://bitsblog.florack.us
I figured the number was 10% or lower, but I’m sure you could adjust the threshold a bit and make that work.
 
Written By: Neo
URL: http://
An interesting claim. Can you substantiate it? Oops - silly me, I forgot that this was a POLITICAL blog....
Yup ... our site meter is open to anyone. Check out the "who’s on" part occasionally and check out the identified Washington DC addresses.

And then there is the outreach by congressional and departmental staffs to bloggers, this blog included. Obviously they’re both reading and attempting to reach readers.
 
Written By: McQ
URL: http://www.QandO.net
Let me just add the poll number seems to say that 22% read "blogs," which of course runs the gamut well beyond political blogs. And nowadays, includes MSM sources like the Ticker and whatnot.
 
Written By: Sean
URL: http://
In fact, if anything, those blog frequenters instead of expressing/debating their opinions among family, friends, and co-workers, they keep it confined to the blogosphere.

Because of this disconnect, less alternate viewpoints reach the mainstream public and hence the increased influence the Media seemed to have over this election primary season.

In a nutshell, because people rant here instead of to cousin Ned like they did 15 years ago, cousin Ned gets all his viewpoints from the mainstream media.
I don’t buy that . . . look at Dan Rather after he ran those forged memos . . .

I know that I talk to people just as much as I used to, I just have more facts to back up my views . . .
 
Written By: Don
URL: http://

 
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