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Green begins to fade?
Posted by: McQ on Thursday, July 24, 2008

Jeff Bercovici sadly begins his report, at Conde Nast's "Portfolio.com" this way:
As global warming was first becoming a cause célèbre a few years ago, many serious environmentalists worried that green was in danger of becoming a fad — something that would inevitably recede from consciousness after overtaxing our limited pop-cultural attention span.
Limited pop-cultural attention span? How about the adults finally took notice after the zealots had found a way to convince the gullible that spending huge gobs of money on preventing a natural occurrence was a bad idea and began to fight back instead?

The result?
Last week, The New York Times noted that the advertising industry is pulling back from green-themed marketing, having "grasped the public's growing skepticism over ads with environmental messages.

And advertisers' concerns are buttressed by the recent sales figures for magazines that have published a "Green Issue" this year. Time's Earth Day issue was the newsweekly's third-lowest-selling issue of 2008 so far, according to ABC Rapid Report. A typical issue of Time sells 93,000 or so copies on the newsstand; the April 28 installment, which substituted green for red in the magazine's trademarked cover design, sold only 72,000. (As usual, The Onion nailed it.)

Elle's May issue sold a mere 275,000 copies, versus the title's year-to-date average of 328,500. The last issue of Elle to sell that badly was in May 2008 — another green issue, probably not coincidentally.
Yes indeed - the market speaks, and it should be a warning to all the AGW gurus that the public isn't buying and that perhaps the best way to permanently injure if not destroy it, is to continue to push the snake oil they're selling.

As Van Helsing says:
Look for politicians to figure out sometime around 2012 that everyone stopped listening to bogus global warming sermons in 2008.
In the meantime be prepared to continue the battle until the politcians do figure it out.

From Obama's Berlin speech today:
As we speak, cars in Boston and factories in Beijing are melting the ice caps in the Arctic, shrinking coastlines in the Atlantic, and bringing drought to farms from Kansas to Kenya.
Point made.
 
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"... the advertising industry is pulling back from green-themed marketing, having "grasped the public’s growing skepticism over ads with environmental messages."

Business are starting to realize they are just selling rope to a kangaroo court.
 
Written By: Dusty
URL: http://
Is the public skeptical of Green Themes or skeptical of Greenwashing?
 
Written By: Retief
URL: http://
I remember reading somewhere that someone had the bright idea to start a "green" TV network.

That’s how you know "green" has jumped the shark. I mean comon, if the people behind that venture were sooooooooooooooo concerned with the environment, they’d have noticed that it would be greener to not have another boutique, useless network in the 1st place.

People don’t respond well to false messages when it comes to buying/selling
 
Written By: shark
URL: http://
Don’t worry, Peak Oil is being readied as the next faux crisis that will require (surprise, surprise) the exact same remedies as global warming.
 
Written By: Robert
URL: http://www.neolibertarian.com/blog2/
I have been reading "Reader’s Digest" for about 60 years. I have subscribed to it at times, and bought it at the check-out line when I didn’t. A couple of months ago they published a "Green" issue. Goodbye, old friend.
 
Written By: Roy Lofquist
URL: http://
I’d finally like to see the supply issue decoupled from the emotion of the environmental issue, so was can make some progress there.

Because, if that oil production line in the story below is not artificial and we have hit Peak Oil, we are facing an unlimited growth in oil demand until the world economy stalls out as a counter balance. Then its downhill from there as world population increases regardless of the economy.
 
Written By: jpm100
URL: http://
I have been reading "Reader’s Digest" for about 60 years. I have subscribed to it at times, and bought it at the check-out line when I didn’t. A couple of months ago they published a "Green" issue. Goodbye, old friend.
I feel your pain. I am not renewing my subscription to Scientific American.
 
Written By: Is
URL: http://
There has been a much bigger deal made of global warming than of global cooling or other scares.

If, as I suspect, global warming turns out to be another scare, then the greenies will be badly discredited.
 
Written By: Freddie
URL: http://
then the greenies will be badly discredited.
... and they’ll find some other cause to beat me about the head and shoulders with.
 
Written By: meagain
URL: http://
Given that, minus the "alternative fuels", The Obama "Energy Plan" has no energy just conservation, it’s not really hard to see where he is headed.

After all Obama is the primary sponsor of the "Global Poverty Act (110th Congress, 2d Session, S. 2433)," which if passed would mandate the U.S. to spend 0.7 percent of the gross national product on foreign aid, costing the U.S. at least $845 billion dollars over thirteen years.
In reality, the bill also "Commits nations to banning "small arms and light weapons" and ratifying a series of treaties, including the International Criminal Court Treaty, the Kyoto Protocol (global warming treaty), the Convention on Biological Diversity, the Convention on the Elimination of All Forms of Discrimination Against Women, and the Convention on the Rights of the Child," writes Cliff Kincaid.

"Jeffrey Sachs, who runs the U.N.’s "Millennium Project," says that the U.N. plan to force the U.S. to pay 0.7 percent of GNP in increased foreign aid spending would add $65 billion a year to what the U.S. already spends. Over a 13-year period, from 2002, when the U.N.’s Financing for Development conference was held, to the target year of 2015, when the U.S. is expected to meet the "Millennium Development Goals," this amounts to $845 billion. And the only way to raise that kind of money, Sachs has written, is through a global tax, preferably on carbon-emitting fossil fuels."
 
Written By: Neo
URL: http://
I don’t think we can consider this an Obama Unique issue. McCain pays services to AGW now. So six of one, half dozen of the other.
 
Written By: jpm100
URL: http://
Because, if that oil production line in the story below is not artificial and we have hit Peak Oil, we are facing an unlimited growth in oil demand until the world economy stalls out as a counter balance. Then its downhill from there as world population increases regardless of the economy.
For accuracy’s sake you should rewrite that last line to read "Then it’s downhill from there as world population decreases to a level sustainable by the new level of the economy."
 
Written By: Terry
URL: http://

 
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