He sets it up with these observations:
1. There is nothing at all that any Western country can do to avoid the charge of intervening in Iran’s foreign affairs. The deep belief that everything—especially anything in English—is already and by definition an intervention is part of the very identity and ideology of the theocracy.
2. It is a mistake to assume that the ayatollahs, cynical and corrupt as they may be, are acting rationally. They are frequently in the grip of archaic beliefs and fears that would make a stupefied medieval European peasant seem mentally sturdy and resourceful by comparison.
3. The tendency of outside media to check the temperature of the clerics, rather than consult the writers and poets of the country, shows our own cultural backwardness in regrettably sharp relief. Anyone who had been reading Pezeshkzad and Nafisi, or talking to their students and readers in Tabriz and Esfahan and Mashad, would have been able to avoid the awful embarrassment by which everything that has occurred on the streets of Iran during recent days has come as one surprise after another to most of our uncultured “experts.”
And he brings it home with this:
That last observation also applies to the Obama administration. Want to take a noninterventionist position? All right, then, take a noninterventionist position. This would mean not referring to Khamenei in fawning tones as the supreme leader and not calling Iran itself by the tyrannical title of “the Islamic republic.” But be aware that nothing will stop the theocrats from slandering you for interfering anyway. Also try to bear in mind that one day you will have to face the young Iranian democrats who risked their all in the battle and explain to them just what you were doing when they were being beaten and gassed. [emphasis mine].
For those of you who continue to miss this point, there it is, perfectly stated.
And, for those who find “hot dogs on the 4th” still acceptable for members of a regime presently engaged in viciously and murderously silencing their own people, one has to assume you believe in rewarding bad behavior by pretending it hasn’t happened. That’s not “diplomacy”, that’s simply an abysmally poor choice that signals weakness.