I have to admit upfront that I have a conflict of interest on this, but the Immersive Media cameras from my sisters company are amazing. Throw in that it gives some of the best views of the devastation in Haiti and I am kind of speechless. Go ahead and take a trip with them through Port au Prince and drag the view to look around in a full 360 degree view from a moving vehicle.
In addition to taking you into this disaster the potential applications seem rather large to me. Check it out. You can grab the screen while it is still or when playing and drag the view wherever you want.
The initial commercial applications are kind of obvious, but I am curious about the applications to entertainment. Specifically movies. Like most new ways of filming I expect the initial efforts to be gimmicky, and low in actual value other than the novelty. However, imagine watching movies with an interactive ability for the viewer to shift the camera view from a first person point of view. The directors focus becomes less of an issue, and all of what is happening in view of whoever a character is becomes part of the story. Talk about taking the idea behind something like Vantage Point to a new level. Other interactive technologies could be combined with more impact.
You can view more footage of Haiti and look into the technology at http://www.immersivemedia.com/haiti/
Update: The autoplay was annoying, and the embed for the other footage seems to be having a problem at the moment, so I included a link to a video instead until the flash embed starts working again.