This can’t help the mainstream media’s already battered reputation or it’s constant claim of objective political reporting:
Likely voters, by a five-to-one margin, believe that America’s media is in President Obama’s pocket and will treat his candidacy better than challenger Mitt Romney’s as the election nears, according to a new Rasmussen Reports poll.
The startling numbers point to an even more disturbing trend for the media: Reporters just aren’t trusted to deliver the news in an unbiased fashion. The proof: Rasmussen found that when it comes to information about the presidential campaign, 48 percent of likely voters trust friends and family while just 26 percent trust reporters.
In fact, it’s even worse than those two lead paragraphs in the story:
The poll found that 59 percent of likely voters believe that the media has given Obama better treatment than Romney, a view Team Obama doesn’t agree with. Just 18 percent believe the media has treated Romney better.
Whether or not “Team Obama” agrees is irrelevant. In politics, perception is reality. And the reality is a large majority of likely voters (the key demographic) find the media both bias and wanting in terms of fair, objective and balanced political reporting.
So what is the impact of this?
Well, for one, tuning the media out. Few people are likely to keep listening to or watching coverage don’t trust. One of the reasons for the rise of the new media is it provides an important “other side” to the coverage of politics.
Despite their protestations to the contrary, the mainstream media has been unable to convince almost 60% of the likely voters they’re unbiased and trustworthy. That has to come from somewhere when you talk those numbers. And it is unlikely it is only a figment of that 60%’s imagination. They see the bias as real and they don’t like it or trust what they consider the biased outlets.
If you’re wondering why CNN’s numbers are at an all time low or why newspapers are failing this is part of it. Meanwhile the new media is thriving. It may not be objective, but readers and viewers know that, because new media outlets make no bones about it. What these outlets provide is “the rest of the story”. And when the rest of the story comes out, and all the facts are on the table, not just what the mainstream media chose to use, it makes the mainstream medias bias apparent.
Another reason the mainstream media is considered to be in Obama’s pocket is that instead of asking hard questions and follow up, and researching a story, they’ve become a transcription service. Whatever the campaign or White House put out is dutifully published or announced with little or any questioning. When that is shot full of holes by blogs and on-line news services and pundits, they again look to be biased (when, in many cases, they’re just not doing their job).
The question, of course, is with almost 60% of likely voters believing that the mainstream media is in Obama’s pocket, what effect will that have on the election.
In the past the media has, of course, played a large role in helping determine who the next president would be. Will the 60% disregard and ignore the media? Will they treat it as a propaganda arm of the campaign and seek their information elsewhere? Because of the perception held by a majority of the likely voters, will the media play a diminished role in this election?
All interesting and entertaining questions which we’ll have to monitor during this election cycle.
I remember years ago, after QandO got started and blogs began having some visibility and impact, media organizations sniffing down their arrogant noses at these upstarts who dared to question their dominance and reminding everyone the difference between some loser in the basement in his pajamas churning out his stuff and a professional organization, with trained journalists and 3 layers of editors.
Well as it turns out, that difference hasn’t mattered. The pajama clad are still around (and pretty well established now) and the professional organizations with trained journalists and 3 layers of editors have seen their reputations and followings dwindle.
You’d think, by now, they’d be clued into the ‘why’, but apparently its like economics to the left – it just doesn’t compute.
This week, Bruce, Michael and Dale talk about the Obama Campaign, the press, and new media.
The direct link to the podcast can be found here.
As a reminder, if you are an iTunes user, don’t forget to subscribe to the QandO podcast, Observations, through iTunes. For those of you who don’t have iTunes, you can subscribe at Podcast Alley. And, of course, for you newsreader subscriber types, our podcast RSS Feed is here. For podcasts from 2005 to 2010, they can be accessed through the RSS Archive Feed.
Huffington Post was just sold to AOL for $315 million. Good stuff. An online media effort makes big bucks.
But David Carr throws out some interesting commentary about that and the online culture that does cause me to pause and think about it. The paragraphs that grabbed my attention were:
It will be interesting to see how the legions of unpaid bloggers at The Huffington Post react to the merger with AOL. Typing away for an upstart blog — founded by the lefty pundit Arianna Huffington and the technology executive Kenneth Lerer — would seem to be a little different from cranking copy for AOL, a large American media company with a market capitalization of $2.2 billion.
Perhaps content will remain bifurcated into professional and amateur streams, but as social networks eat away at media mindshare and the advertising base, I’m not so sure. If it happens, I’ll have no one but myself to blame. Last time I checked, I had written or shared over 11,000 items on Twitter. It’s a nice collection of short-form work, and I’ve been rewarded with lot of followers … and exactly no money. If and when the folks at Twitter cash out, some tiny fraction of that value will have been created by me.
He has a point. Maybe not the one he thinks he has, but there is a point to be made here. It’s one thing to labor away at a blog like QandO which is a personal decision and a labor of love. I don’t do it for money nor do I expect to earn a living doing it here. If someone were to come along and offer a pile of money for the place, I’d take it, but it would be money I and the other bloggers earned by developing the place and writing here.
But what about those sites which encourage community, give bloggers access and then use the demographics (which bloggers helped create) to actively sell advertising and raise revenue? And, like HuffPo, what if they sell?
Well, without out legal agreement that your participation is worth x amount in either area (advertising or a sale) you haven’t a leg to stand on. You agreed to whatever stipulations they had in place when you entered your first post, if there even were any.
So what happens now with HuffPo? The paid bloggers/journalists will most likely continue to be paid. But what about the bulk of bloggers/diarists/citizen journalists there? Will they continue to write?
I mean that’s a big change. Those that have helped build that sites reputation now know what their work built.
So will they be willing to continue on adding to its value without compensation? Or will they demand a piece of the pie or withhold their content?
And if they do withhold their content, will others be willing to step forward and take their place.
HuffPo also has the argument that all of the value isn’t to be found in the contributions of the bloggers/diarists/citizen journalists there. And that’s probably true – but HuffPo (and now AOL) can’t deny part of the value must be contributed to them.
The point of all of this is it changes, fairly dramatically, the thinking of many who participate online in a “free” capacity helping build a brand. HuffPo definitely has a brand.
You have to ask then, what are AOL’s expectations for non-paid bloggers? And, on the other side, are non-paid bloggers willing to continue working for nothing but adding value to AOL’s brand?
Interesting questions, interesting times. For whatever reason I keep hearing the “echo” of “union” floating around. Hopefully bloggers will avoid anything like that – a loose federation or association would serve as well, but I have to say, if bloggers are adding value to a site such that a 2 million dollar investment can grow to 315 million, they ought to have an understanding going in that they get a share in compensation for their contribution – or not. Their choice. But there should be a choice. And a smart entrepreneur is going to attract the brightest and best by providing one. And such a site or sites would keep the “feudal” sites from becoming more prevalent than they are today.