The trackback link to this post is:
" marketing survey " Linked to this post with:
marketing survey
ISO is derived from the Greek word isos, which means “equal”. The prefix -iso occurs in many words, such as isometric, meaning equal measure or dimensions and isonomy, meaning equality of laws or people before the law. From equal to "standard," the choice of ISO as the name of the organization is easy to follow. The name also has the advantage of being the same in each of the organization's three official languages - English, French and Russian. Therefore, the confusion that would arise through the use of an acronym is avoided, (e.g., IOS would not correspond to the official title of the organization in French - Organization Internationale de Normalisation).